Catherine Robinson is the designer & founder of a line of beautifully made cashmere knitwear and accessories of the same name. I was so pleased to happen upon her shopping site last spring and ended up following her blog: Cashmere Lover . Not only does she have an eye for design, I love what she shares on her blog about style, meditation and yoga. I asked Catherine to share with us how she how she started her business and where she finds inspiration—our conversation naturally led to her other passions, meditation and yoga. I hope you enjoy this conversation as much as I did.
Q: Catherine, It seems that we all cannot get enough cashmere these days! Can you tell us what led you to start your business?
A: On a London shopping trip in the Summer of 2010 I purchased two lovely linen ponchos they were my favourite pieces that Summer…which got me thinking how wonderful this design would be in cashmere, I couldn’t find any that I loved and I thought, okay, I’ll design them myself!
My daughter had left home, things were changing…I was approaching 50 and thought it was the perfect time to start something new. I’ve always been interested in fashion, I did a little modeling in my younger days before entering the fast and exciting world of public relations but ‘style’ and the ‘art of dressing well’ has always been something I’ve enjoyed…I devour magazines, exhibitions, photography anything related to the art of style!
My next step was to find a manufacturer; a company I could work closely with. Mongolia was my first choice as in my opinion it is simply the best cashmere. It was important that they were able to work with my ideas and designs and I’m happy to say I have a wonderful relationship with them and I’m thrilled with their attention to detail and the beautiful pieces they make for me.
I feel, I’m exactly where I should be and it’s such a privilege to be involved in the ‘world of cashmere’. I’m enjoying creating a brand and extending my product lines. I like to listen to my customers and what they would like…this year it was…”please, please design a cashmere robe” and it’s just arrived and it’s simply gorgeous…the perfect luxurious, loungewear!
I think some of us feel we’re restricted by boundaries—many of them of our own making…I feel if you have an idea, a passion, explore it and see where it takes you. I have learnt so much since I began, the ups and downs of a small, growing business, the highs and lows and the constant energy and creativity needed and I can honestly say, I’ve loved every minute of it…if you are thinking about starting something new but are not sure whether to ‘bite the bullet’ I would encourage you to do just that, don’t be afraid just listen to your voice and slowly begin.
Q: I love what you write about simplicity and elegance. Can you tell us how you view style vs. fashion?
A: I think there is a huge difference between fashion and style…everybody can follow a fashion but style is very individual…it’s all about ‘you’ it’s creating your own style, what works for you, what compliments your character, your personality, how you live your life…being identified by a signature piece, a scent they all contribute to your sense of style; for me, it’s definitely wraps and scarves, I can’t leave home without them! Friends can’t quite believe what I can do with a scarf!
I don’t think my style has changed that much over the years…I still adore my wide pants and v neck sweaters (cashmere, of course!) jeans and jackets, knitted dresses and boots and elegantly long dresses. I’m definitely an Autumn/Winter person…I like to wrap myself in cashmere, a cashmere wrap and ponchos are my favourites…
a tailored coat and trouser suit too.
Personal style is something that grows with you through the years, for me, I do believe ‘less is more’, a simple elegance…when you see an elegant lady she is timeless; that is why Audrey Hepburn and Grace Kelly are still very much revered today…one of my favourite quotes from Audrey Hepburn is ‘elegance is the only beauty that never fades.
Q: While you and I were writing emails back and forth our conversation moved almost seamlessly from cashmere to style to yoga. What can you tell us about your experience with yoga?
A: I have been practicing yoga for over 13 years now and it is an absolute joy and passion of mine it has simply changed my attitude to life, this hasn’t happened overnight it has been a process, a journey.
In recent months my meditation practice has become simply, a way of life, I began to believe I really could make a difference in my life if I meditated daily, learning mindfulness and simplicity. I am constantly learning and will continue to be a ‘lifelong learner’ both yoga and meditation focus your mind, they quiet the inner noise and you begin to live mindfully and to simply ‘be’ and from this you begin to live a much happier life, a life of simplicity. Yoga, for me, has always been a spiritual discipline, a life practice.
Q: Your blog Cashmere Lover features some of the most beautiful and iconic women in the world. Who do you find the most inspiring?
A: Victoria Beckham inspires me, she has her critics, unfairly, I think…she works unbelievably hard, she has created a phenomenal brand, her designs are elegant and new…she always looks beautifully groomed and stylish and is a wonderful Mother too. I admire her because she re-created herself and endured and continues to endure all the criticism and personal attacks with such grace.
Audrey Hepburn inspires me greatly…her beauty, her grace, her humility…the list goes on and on…her way of being and kindness inspires me to be the best person I can be. Her life was far too short but still today so many people think ‘what would Audrey do?’ She is incomparable.
My husband inspires me, he has taught me so much over the years, he has always been so encouraging and has taught me to believe in myself, he has such an enthusiasm for life, which I admire greatly…we’ve been together forever and in all that foreverness, I’m sure that’s not a word, he’s always made me laugh, we laugh more now than ever and that is a wonderful gift to have…he is my soul mate. And my daughter, Victoria is an inspiration to me, she makes me want to be a better person…she is the joy of my life.
Q: What is the single most powerful lesson you have learned along the way?
A: … to have faith and be honest with myself, not to be afraid to ask for help, it’s taken a long while to recognize and believe that ‘I can do it’ …it may take awhile, there maybe setbacks but with faith and a belief in yourself you can see that it will all be okay…I take this into my daily life not only in business…and to be kinder to myself, I use to be very good at ‘beating myself up’ I’ve erased the negatives!
My Life Philosophy…Be in love with your life every minute of it…
live simply with grace and humility, be gentle and kind and always mindful to others.
Catherine, Thank you for sharing your insights and story with us!
Thank you for reading,